A white-label LP portal that looks like your GP, not a vendor
Sophisticated PE LPs expect the portal to look and feel like an extension of the GP — your colors, your domain, your branding on every notice and statement. Ashta's portal is white-labelled at the domain level (portal.yourfund.com), the document level (statements branded as your GP, not as Ashta), and the navigation level (information architecture matched to how your IR team talks about the fund). Behind the brand, the portal runs the same governed workflow that drives the rest of the operations platform.
What changes when you run white-label investor portal for private equity
| Dimension | Result | How it works |
|---|---|---|
| White-label depth | Domain · Brand · Document | Custom subdomain, GP colors and logo throughout, LP-facing PDFs branded as the GP. |
| Capital account view | Per LP per fund | Committed / called / distributed / unfunded — refreshed at each NAV publish. |
| Document vault | Versioned + signed | Sub docs, side letters, K-1s — all versioned, with signature audit trail per document. |
| IR-team mode | Impersonation + activity log | IR can view the portal as any LP for support, with every impersonation event logged. |
Common questions about white-label investor portal for private equity
How deep is the white-labelling on the Ashta investor portal for PE funds?
The portal runs on a custom subdomain that you control (portal.yourfund.com), the GP's color system and logo are present throughout the UI, every LP-facing PDF carries the GP brand rather than Ashta's, and the navigation is configured to match your fund's information architecture. The Ashta brand does not appear on anything an LP sees.
What does the PE LP see when they log into the portal?
A capital account statement summarised at the top (committed / called / distributed / unfunded), a fund-level performance card (IRR, MOIC, TVPI, DPI), recent notices (capital calls, distributions), a document vault (sub docs, side letters, quarterly reports), and a contact card for the IR team. Drill-downs from each card go into the underlying transactions and historic statements.
Can the GP IR team see the portal as an LP would, for support purposes?
Yes. IR has an impersonation mode that renders the portal exactly as a specific LP sees it. Impersonation events are logged with the IR user, the LP being viewed, the timestamp, and the duration. LPs are not notified of impersonation events, but the audit log is available for compliance review.
Does the PE portal handle multi-fund LPs (LPs invested across several of our funds)?
Yes. An LP invested in three of your funds sees a unified view across all three: a top-level dashboard summing capital activity, then a per-fund breakdown. Capital accounts and document vaults are scoped per fund; the unified view does not blur the fund-level legal separation.
See white-label investor portal running against a private equity fund
A 30-minute walkthrough against your fund structure — no slides, just the workflow.